By contrast, marketers are seeing event sponsorship as an emerging opportunity to align their messaging with a specific topic that consumers are interested in. Sponsoring events allows brands to interact with their target audience in a more authentic and engaging way. Here are four reasons why:

Interactive: Events create an opportunity for dialogue between brands and consumers
Emotional: Events tap into topics, themes, and causes that consumers are passionate about
Relevant: Consumers are at events because they choose to be there and are looking to gain from their experience
Immersive: Sponsors can make an impact on brand awareness through multiple touchpoints and components throughout the event

James Alan Parker

President, Digitell, Inc.

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