Improving ROI Through Corporate Sponsorship - Digitell.tv
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By contrast, marketers are seeing event sponsorship as an emerging opportunity to align their messaging with a specific topic that consumers are interested in. Sponsoring events allows brands to interact with their target audience in a more authentic and engaging way. Here are four reasons why:
Interactive: Events create an opportunity for dialogue between brands and consumers
Emotional: Events tap into topics, themes, and causes that consumers are passionate about
Relevant: Consumers are at events because they choose to be there and are looking to gain from their experience
Immersive: Sponsors can make an impact on brand awareness through multiple touchpoints and components throughout the event