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How do you get your business to stand out from the crowd? It’s a challenging question, as many sources of competitive differentiation can be short-lived. A great customer experience, however, can deliver tremendous strategic and economic value to a firm in a way that’s difficult for competitors to copy. It’s a strategy that legendary companies like Amazon, Apple, Ritz-Carlton and Disney have long relied upon. Isn’t it time to apply the same approach to your business? You’ll emerge from this presentation with many actionable ideas for strengthening your value to customers and cultivating even greater loyalty with them.
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